Our third project this semester in typography studio at Washington University in St. Louis was to design a cohesive visual identity system for a non-profit organization of our choice, with the design hinging on the creation of a logotype, and the investigation of its translation across the brand.
My development of the logo was primarily founded on what I determined was a need to make youth orchestra more appealing to the new generation (as orchestras seem to be suffering from lowered recruitment rates). The goal was to make orchestra seem like a fun and spunky place to be by focusing the design on any number of these adjectives: quirky, trendy, funky, and even a bit edgy, but still sleek and conducive to professional use where needed.
We were not required to pitch the design to the organization, only use it "fictionally" (and its mission statement, goals, name, et cetera to guide our design process. That being said, I'm sure the SLSYO doesn't endorse my design or anything I say here. ;)
Omitting a lot of my initial brainstorming for purposes of brevity here, but you can see the whole process at http://sklobovskaya.com/blog/yo. :)
My development of the logo was primarily founded on what I determined was a need to make youth orchestra more appealing to the new generation (as orchestras seem to be suffering from lowered recruitment rates). The goal was to make orchestra seem like a fun and spunky place to be by focusing the design on any number of these adjectives: quirky, trendy, funky, and even a bit edgy, but still sleek and conducive to professional use where needed.
We were not required to pitch the design to the organization, only use it "fictionally" (and its mission statement, goals, name, et cetera to guide our design process. That being said, I'm sure the SLSYO doesn't endorse my design or anything I say here. ;)
Omitting a lot of my initial brainstorming for purposes of brevity here, but you can see the whole process at http://sklobovskaya.com/blog/yo. :)
The "YO" and "You" idea quickly became the most promising; and the next stage was to figure out how exactly it was going to look. (The right one in the 4th row was the winner in this round.)
The primary logo.
As part of the brand, the logo would come in several bright colors to vary on stationery and apparel.
Business card set within the colors and "slogan" variations, fronts and backs shown.
And matching envelope set, same deal!
Thanks for looking! :DA bit more wordy detail on the (rather tumultuous, occasionally) 3-week process behind this at http://www.sklobovskaya.com/blog/yo
